ABOUT THE PROJECT

Design Genius is an educational module for 4^th and 5^th graders that strives to instill them with a greater sense of educational purpose, enhance their self-efficacy by growing their creative confidence, and teach them a “fail forward” mentality that encourages a bias towards action. The module aims to prepare America’s children for a future rife with mounting health, social, and economic threats; threats for which our antiquated educational system is struggling to equip them. It is designed to combat falling Creativity Quotient (CQ) scores, which are three times more likely to lead to lifetime success than IQ scores, by leveraging the neurobiological creativity process to encourage dual-activation of both cerebral hemispheres. The process allows students to create a real, tangible product; they design a print, develop a product, oversee production, learn retail math, create a brand, and market their design in a real website environment.

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